By Mark J. Bartlett

January 22, 2024-The annual Shot Show Industry Day at the Range event in Boulder City, Nevada, marked yet another thrilling chapter in the history of this premier firearms showcase. As outdoor enthusiasts gathered on January 22, 2024, they were treated to a spectacle that has become synonymous with the kick-off of Shot Show Week, a veritable paradise for military personnel, law enforcement, firearms enthusiasts and fans of all things Outdoors.

Originating as an exclusive day for media and industry professionals, the Industry Day at the Range event has evolved into an integral component of the overall Shot Show experience. This prelude allows attendees to get hands-on experience with the latest firearms and outdoor gear before the main event unfolds.

Scattered rain showers and strong gusts of wind failed to stop firearms brands like Glock, Winchester, Colt, and Kimber from gracing the event and showcasing their cutting-edge weapons and peripherals.

Despite the challenging weather conditions, the overall enthusiasm and spirit of the event remained unbroken. The dedication of the attendees, undeterred by the elements, is an apt illustration for the level of passion that fuels the outdoor community. It was a testament to the resilience of those who cherish the shooting sports and the great outdoors.

In an era where the sensitivity to mass shootings is at an all-time high, organizations like the National Shooting Sports Foundation (NSSF) play a pivotal role in promoting safe firearm handling. Their presence at the event underscored the commitment of the industry to responsible gun ownership and usage. The emphasis on safety resonated throughout the venue, where specially trained Range Safety Officers were stationed at each firing line.

Alvaro Hernandez, a local who has been a regular at the event for years, shared his exhilarating experience with the Barrett .416 sniper rifle.
“I’ve been coming here for years, and there’s nothing like the rush of firing the Barrett (.416 sniper rifle.). The power, precision, it’s an experience like no other” commenting on Range Day as a whole and it’s considerable impact on the industry, Hernandez continued, “This event is a must-see for anyone who truly appreciates the art and science of firearms.”

Kelly Montaigne, a voice representing the growing trend of women in the shooting sports, highlighted the increasing involvement of women in outdoor activities traditionally dominated by men.
“The shooting sports are no longer a male-dominated domain. More and more women are embracing the thrill of marksmanship and outdoor adventure. It’s a trend that’s reshaping the landscape of the industry.”

The Boulder City Rifle and Pistol Club, with its picturesque surroundings and accommodating facilities, played a crucial role in allowing the event to thrive for many years. The gracefulness of the club in hosting Industry Day at the Range makes for an appropriate, safe setting that harmonized with the spirit of the shooting sports.

As the 2024 Shot Show unfolds over the coming days, firearm and outdoor enthusiasts can anticipate an array of exciting developments. From groundbreaking product launches to engaging demonstrations, the event promises to be a celebration of innovation and passion within the firearms industry. Attendees can look forward to immersing themselves in the latest advancements in outdoor gear, connecting with industry experts, and sharing the camaraderie that defines the Shot Show experience. The Industry Day at the Range has set the stage, and the days ahead hold the promise of even more memorable experiences for those who revel in the world of firearms and the great outdoors.