By Michael P. Visgilio 

In the heart of Las Vegas on November 29, the 2023 MJ Biz cannabis convention unfolded, encapsulating the pulse of an industry in constant evolution. 

Bradley LaForce, a luminary in the cannabis sphere, shared his insights on the remarkable journey the industry has traversed in recent years. In an exclusive interview, LaForce delved into the strides made in legalization, the burgeoning wave of innovations, and the shifting public perceptions that have propelled cannabis from the shadows into the spotlight. “For an enthusiast of the genre, this is a miraculous time to be alive.” Regarding the many aspects of the industry and its broad, far-reaching appeal, Bradley concluded “Wether you’re trying to make money or just make a great afternoon of unwinding in a safe, sane way, this industry has something for everyone.” 

Boxing legend turned cannabis mogul, “Kid Dynamite” Mike Tyson was on sight promoting his brand

Among the myriad voices at the convention, Kimberly Lopez stood out, radiating enthusiasm for the friendly and helpful ambiance that enveloped attendees. Lopez, expressing the sentiments of many, expressed admiration for the vendors’ warmth and the collective camaraderie that characterized the crowd. “Everyone here is so friendly and accommodating. Who knew a gathering of a culture that used to be outlawed and looked down upon could revolve into something warm and welcoming.” Her words painted a vivid picture of an event not just informative but also imbued with a sense of community—a testament to the inclusive spirit of the burgeoning cannabis community.

The Future of THC extraction methodology has arrived, personified here in industry leader Mobius

Apparently, traditional rolling machines have come quite a long way

The convention’s panels boasted subject matter experts like Casey Obezo, whose perspective illuminated the professional and knowledgeable discourse within. Obezo’s keen observations on the level of professionalism exhibited by speakers and panelists underscored the maturation of the cannabis conversation. The panels, once perhaps viewed as niche discussions, now exemplified a depth of understanding and expertise befitting an industry on the cusp of widespread acceptance. “Make no mistake about it, this is hard science,” Obezo asserted with convincing certainty. “This genre will in the very near future attract the same breadth and quality of research that modern chemistry and medicine now enjoys.”

Tom Grogan, a retired chemist and recreational user of cannabis, added another layer to the convention narrative. Grogan, speaking from the perspective of the leisurely aspects of the culture now easily enjoyed in Las Vegas, captured the essence of the post-convention experience. His account of the after parties resonated with the excitement of being in a city that thrives on energy and entertainment. “This is a first-class experience from top to bottom”, Grogan proclaimed. “Every single aspect of this whole thing has been a pleasure to be a part of.” fusion of business and pleasure at the after parties exemplified the dynamic nature of the cannabis industry, where serious discussions seamlessly transition into moments of celebration. 

The press room provided a welcome refuge for weary, hard-working members of the credentialed media

Huber chose to employ an inventive marketing and public relations strategy at the 2023 MJ BizCon

The evolution of cannabis, once relegated to back alley counter culture, now stands as a beacon of transformation. The convention underscored not just the industry’s progress but its transition into a beneficial and nearly universally embraced mainstream phenomenon. The narrative had shifted—from clandestine gatherings to a bustling convention in the heart of Las Vegas, symbolizing a new era for cannabis, one where it takes its place as a driving force in the global economy and culture.